By Faith Hope Consolo
The prospect of
shopping in the
Hamptons may be
the only force that
can make our City
of Shopaholics yearn to travel East.
The eastern tip of Long Island is a
playground of luxury. With plentiful
openings of beautiful beachside
boutiques, the retail landscape is
soaring this season. Coupled with a
distinctive array of new dining options,
vacationers will be tempted to extend
their stay indefi nitely.
Long Island is the largest island on
the East Coast, stretching about
120 miles from New York City to the
eastern end. The South Fork is home
to the Hamptons, the places to see
and be seen from June to September.
From Westhampton to Montauk,
there’s a shopping thoroughfare in
every town, all with a vivid bouquet of
new boutiques, stores and services.
In Southampton, shoppers are thrilled
to welcome Brooks Brothers to 9,850
square feet of space at 48-50 Main
Street. Brahmin Leatherworks, Inc.
is at 58 Jobs Lane in a three-room
store featuring all things leather. J.
Crew at the beach is open at 86 Main
Street, and Alice + Olivia is also new to the area at 62 The Circle. Biba is a
multi-label elite shop debuting at 81
Bridgehampton vacationers will love
to frequent Valery Joseph Salon, who
has added 2545 Main Street to its
roster of locations, which includes
Madison Avenue and the Upper East
Side. Luxury dog boutique Hamptons
Hounds, at 2485 Montauk Highway,
features a “Yappy Hour” every Saturday,
where refreshments are served to
dogs and their owners. A Mano Beach
House, a new shop by Adam Mahr
purveying only handmade crafts,
recently opened on Main Street.
Along the ever-transforming corridors
of East Hampton, which already feature
Emporio Armani, Jonathan Adler and
Cole Haan, there are a bevy of new
boutiques. Menswear designer John
Varvatos has come to a freestanding,
1,800 square foot store at 54 Newton
Lane. The highly anticipated Ralph
Lauren Children opened in 2,500
square feet at 45 Main Street. In
August, Elie Tahari will launch a 5,000-
square-foot global fl agship boutique
on the corner of Main Street and
Newton Lane. The fl agship will feature
the designer’s women’s collection,
as well as its recently launched
accessories and men’s collections.
Home furnishing emporium J. Roaman
comes to 48 Newtown Lane, Catherine
Malandrino has opened at 25 Newtown
Lane and Tory Burch graces 48
Newtown Lane. Gail Rothwell’s 2,000
square foot shop at 66 Newtown Lane
is the place for ready-to-wear from
Lanvin, Marni, TSE and accessories
from Lambertson Truex and Bottega
In Amagansett, Rube moved into
1,000 square feet at 156 Main Street,
offering men’s and women’s clothing,
accessories, and a fragrance bar. Oneman
hair salon Raven Studios is at
136 Main Street, where stylist Joseph
Alvarez does color and cuts, but also
uses the space as a gallery for summer
In East Quogue, Shoe Vixen has opened
at 487 Montauk Highway, purveying an
inventory of more than 2,000 pairs of
shoes. The same owner has renovated
and added designs to the consignment
shop next door, Once Upon A Time.
At the very end of the island, Montauk,
shoppers excitedly greet Calypso at
99 The Plaza. Tauk, at 54 South Erie
Avenue embodies the “beach culture,”
with hip clothing and accessories for
men and women.
Whether you spend your day shopping
or at the beach, it is certain that you
will work up an appetite. Here is a
preview of the new restaurants for the
Easthampton’s Prime 103 is a new
steakhouse, sushi bar, and lounge
at 103 Montauk Highway in East
Hampton. Matto comes to 104 North
Main Street, featuring an eclectic
Italian menu, as well as a countrystyle
chef’s table with cheese, olives,
breads and spices. Longtime favorite
nightclub, the Star Room at 378
Montauk Highway, is being renovated
by New York designer Isabella Wolfe.
She promises an “ethereal forest”
theme with imported 15-foot birch
trees around the dance fl oor.
Southampton welcomes Birchwood on
the Park, a rustic Polish American pub,
to 76C Jobs Lane. Tugboat’s North Sea
House, 1271 North Sea Road, serves
up a simple roster of burgers, chicken
sandwiches and “spiedies” - skewered
grilled meats served on Italian bread.
Other new entries in the neighborhood
include Pink Elephant at Cabana, 281
County Road, and from the owners of
Manhattan’s Marquee and Tao in Las
Vegas, DUNE at 1181 North Sea Road.
Stereo by the Shore comes to125
In Hampton Bays Whitehouse
Nightclub boasts a 46,000-square-foot
entertainment mall, with separate
music rooms, sushi bar and shopping
boutique at 239 East Montauk Highway.
Tony’s Fusion Express at 1 West Main
Street showcases such specialties as
pad Thai, chicken with broccoli and
spicy tuna rolls.
The Patio at 54 Main is a newly
renovated spot in Westhampton Beach
with a wine room, 10-seat chef’s table
and New American menu.
Sagaponack welcomes a new Texas
barbeque joint, Townline BBQ at 3593
Tutto Il Giorno is now open at 6 Bay
Street in Sag Harbor. The restaurant’s
name means “all day” in Italian,
referring to the fact that the restaurant
serves breakfast, lunch and dinner
Chef Mario Morales, from Dos Caminos
in Manhattan, opens 27 Authentic
Mexican Kitchen at 2095 Montauk
Highway in Amagansett.
This summer’s Hamptons jaunts will
quickly turn into full-fl edged vacations,
as visitors become mesmerized by new
shops and restaurants. In September,
well-rested fashionistas will return to
Manhattan with a fi rst-class wardrobe.
Happy Summer & Happy Shopping!